This case study aims to deliver a positioning outcome which will demonstrate the importance of the establishment of a professional association for the events industry in Qatar. The professionalization of the global events industry has been significant in recent years and where there is no formal recognition at a local level in any country or region, the industry would fail to be considered “a profession”. The global B2B events industry in 2016 was 1 worth $30.3 billion. This underlines the investment organisations are willing to make in professional events organisations and host countries in delivering successful events on their behalf. The importance of positioning the events industry as a profession in any country or region is paramount in attracting local, national, regional and major events, across various sectors.
An Exploration of the Importance of Establishing an Event Management Professional Association in Qatar
This case study explores the exponential growth of the Event Industry in the MENA, GCC and more particularly in Qatar over recent years. Alongside this growth, the professionalization of the industry needs be considered and whether the support and resources including education and training opportunities are available in the region.
