beIN Sports has developed a strong global brand and has expanded rapidly to build a prominent position as a global sports media brand. This case study looks both at the development of beIN Sports as a global brand and at the challenges and opportunities facing global sports broadcast brands in the current marketplace.
The market for sports media is undergoing a number of changes with advances in technology, differences in the consumer behavior of younger, compared with older, viewers and the entrance into the market of over-the-top digital platforms alongside traditional TV broadcasters.
