CSR in MENA football: ‘More than just a game’

This case study looks at Corporate Social Responsibility in football in the MENA region. The study briefly reviews the academic literature on the subject of business having a responsibility beyond merely profit maximization. The case study focuses on the Qatar Football Association and its activities in the sphere of Corporate Social Responsibility.

For several decades, the topic of the proper relationship between business and society has been debated intensely, both in academic research and in the reality of business practice. As far back as the 1950s and 1960s authors have debated whether businesses have social responsibilities, in addition to their more obvious economic responsibilities. The idea that businesses have responsibilities beyond profit maximisation is encapsulated in the term ‘Corporate Social Responsibility’, or ‘CSR’ for short.

Werther and Chandler define Corporate Social Responsibility (“CSR”) as “a view of the corporation and its role in society that assumes a responsibility among firms to pursue goals in addition to profit maximisation and a responsibility among a firm’s stakeholders to hold the firm accountable for its actions.” 

Partners

Supreme Committee for Delivery & Legacy

Supreme Committee for Delivery & Legacy

Aspire Academy

Aspire Academy

Qatar Football Association

Qatar Football Association

Qatar Stars League

Qatar Stars League

SDA

SDA

yougov

yougov

HBKU

HBKU

LEADERS

LEADERS

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