Nicola McCullough is a Senior Lecturer and Course Leader in Sport Event Management at the UK Centre for Events Management, Leeds Beckett University. She has several years’ experience within the b2b and event industry sector in the UAE. She developed and promoted the first inaugural bi-lingual Excellence in Education Conference in the Middle East in March 2003 and was integral in the development of the Dubai Quality Award which was sponsored by the Government of Dubai in 2004.
Nicola also has significant experience within the sports events industry sector including the logistics management of scheduling overseas sporting tournaments and the development of new public private partnerships for sports clubs. She managed the development and promotion of new partnerships for several Super League rugby clubs during 2003 to 2007 alongside the Team Manager of the Great Britain Rugby League Team from 2006-07. She has also just published a new book on the sports events industry entitled, “Sports Events, Society and Culture”, 2014.