Knowledge is for sharing
To facilitate information-sharing across the MENA region, Josoor Institute holds three to four hour sessions for sports and events industries professionals. These are led by international practitioners, representatives of professional bodies and academics. They provide foundational knowledge on a thematic subject. These are unassessed programmes and are focussed on specific subjects.
Master-classes include bespoke sessions delivered for partners and include topics such as ‘Working with the Media’ and ‘Community Engagement’. The latter master-class, for example, could cover an active case study, explanation of the marketing programme which leverages community engagement to drive game day sales and the planning process which ensures the community engagement strategy is successful.