Vision, Mission & Values

Vision

Produce a generation of pioneers to unleash the full potential of sports and events in Qatar and the Middle East and North Africa.

Mission

Our mission is to enable the delivery of a superb 2022 FIFA World Cup Qatar™   by developing exceptional individuals and teams from Qatar and across the Middle East and North Africa.

Values

Inclusivity

We welcome and value all individuals encouraging them to show their passion and talent.

Innovation

We are pioneers, unafraid of exploring new ideas in our pursuit of excellence.

Professionalism

We lead by example and hold ourselves to the highest professional standards.

Inspiration

We aim for greatness, we work with humility and we always look to inspire the best in others.

Reflection

We always strive to improve, we analyse what we do and we actively seek feedback.